Founded in Jakarta in 1997 by French entrepreneur Bruno Hasson, Sophie Paris is Asia's leading fast-fashion direct selling company.
Started as a home-based handbag manufacturing business, it has rapidly grown into Indonesia's largest fashion company of its kind, offering a unique range of French-designed and well-priced bags, wallets, watches, accessories, cosmetics, shoes and garments.
Every 40 days, Sophie Paris publishes a new fashion catalogue with more than 1000 new apparel designs and styles.
Headquartered in Jakarta and with more than 800 staff, Sophie Paris currently operates in Indonesia, the Philippines, Malaysia, Vietnam, Morocco, and is expanding fast internationally.
Today, more than 500 Business Centres and 2 million members sell 50,000 fashion products a day on a unique Direct Selling business model.
Sophie Paris prides itself in delivering a model that creates a culture of entrepreneurship, integrity, recognition and success and that offers life-changing opportunities to its members.
Sophie Delivers Happiness
We believe in happiness the Sophie's way.
Sophie family starts with our employee who can express into their work and have passion at it. Sophie positively surprises customers with great value products, wide choice and outstanding customer experience.
Our members get a real life changing opportunity to make their life better and improve their financial income.
We help our suppliers to get long term sustainable growth with us.
Our Core Values
- Sophie Family Spirit with Passion & Fun
- Extreme Customer Centric
- F.A.S.T (Focus/Accurate/Simple and time)
- Team work is the rule
- Be open minded and eager to learn
At Sophie Paris we live by our five core values: